Privacy Notice / Policy

Privacy Notice last updated 5th October 2023

MSD AH Privacy Notice:

Allflex UK Group Limited (herein after “Allflex”) is a company owned by MSD Animal Health, a division of Merck & Co, Inc., Rahway, NJ, USA (“MSD AH”). We are committed to protecting your personally identifiable information in accordance with the applicable data protection laws. Our privacy notice is used to inform you about the information we collect, how we use it and who we share it with. 

The personal information (name, email address, telephone number, business or residential address) you provide when you register an account on the Allflex E-commerce website or submit an order as a “guest”, will be processed for the purpose of processing your orders placed on our E-commerce website (including delivery and necessary order-related contact). By providing your details, you consent to this processing by Allflex, acting as data controller. To process your personal information, Allflex relies on the following legal basis: 1) contract; 2) compliance with Allflex legal obligations. 

Consistent with the purposes described above, you acknowledge that the Personal Information you provide to Allflex can be transferred to Merck & Co., Inc. (Rahway, NJ, USA), which operates as MSD outside of the U.S. and Canada; its affiliates and subsidiaries and/or to companies globally that provide services on our behalf, if that is required, and in accordance with applicable laws and our instructions. This may include international transfers in compliance with the Data Protection Act 2018 and General Data Protection Regulation 2018, using either our Binding Corporate Rules or Standard Contractual Clauses. Any party handling information on behalf of MSD is contractually obliged to process your personal information in accordance with the same privacy standards as MSD.  

You can read about MSD’s commitment to privacy here. 

The retention period applied will be seven years. Information may be retained for longer if we have a legal or regulatory obligation or where we have a legitimate interest to do so. 

You have certain rights to your personal information such as obtaining copies, correcting it or you can ask for it to be deleted. If you choose to exercise your data protection rights you can submit a request using the following link in your browser where you are able to request access, correct or delete your personal information. If you have questions or concerns about our use of your personal information, please contact us at the following email address: Alternatively, you also have the option of contacting the UK Information Commissioners Office, if you feel that we have not addressed your concern. For more information on our privacy practices and policies, please check our privacy commitments:

If you have any other questions relating to our Privacy Policy please click on the green cookie icon in the bottom-left corner of the browser window, or email us at